Darwin festival

New marketing campaign shining light on NT events

A brand new interstate advertising campaign has been launched to promote the Territory as ‘the beating heart of First Nations culture’ and encourage visitors to head north to experience seven incredible events.

Darwin Festival, Darwin Aboriginal Art Fair (DAAF), Telstra National Aboriginal and Torres Strait Islander Art Awards (NATSIAA), National Indigenous Music Awards (NIMAs), National Indigenous Fashion Awards (NIFA), Country to Couture and SALON21 all take place in Darwin in August this year.

The campaign will be rolled out by Darwin Festival, and funded by the Territory Labor Government through Northern Territory Major Events Company. It showcases how Darwin comes alive with immersive First Nations experiences each August, and invites interstate visitors to come and feel its beating heart.

Darwin Festival Chief Executive Officer James Gough said this campaign is a unique opportunity to position Darwin as the meeting place to explore world-class First Nations cultural events.

“Each event champions this in their own right but collectively through this campaign we present a stronger united offering,” he said.

“Festivals and events remain an important driver for domestic visitation to Darwin in August and Darwin Festival remains committed to connected communities through the celebration of culture and the arts.”

The campaign will appear across a range of mediums, including print, digital and social. It is the first time all seven events have combined marketing forces to such an extent.

The result is a stunning campaign that combines the unique elements of each event to tell the collective story of this world-class cultural celebration. Further information can be found at www.darwinfestival.org.au/beatingheart, which goes live later today.

The campaign begins today. It will run through August, and it aligns well with Tourism NT’s new ‘Seek Different’ interstate brand campaign, which highlights the unique offerings that make the Territory a standout holiday destination.