Parrtjima continues to deliver for the Red Centre

Independent research has shown Parrtjima 2022 in Alice Springs was another resounding success, attracting a record 23,445 attendances across the 10-nights from 8-17 April 2022. This included 13,349 unique individuals, with almost 7,000 (6,947) from interstate.

The results came during NAIDOC Week, which celebrates Australia’s Aboriginal culture, and confirms the important role events such as Parrtjima play in connecting people with Aboriginal culture.

Just over 70 per cent of interstate visitors travelled to Alice Springs specifically to attend Parrtjima, meaning they wouldn’t have visited the region if the event had not taken place. This was up from 4,120 in 2021.

Other impressive figures include:

  • Parrtjima being responsible for generating a total expenditure stimulus of $14.7 million (up from $11.6 million in 2021), of which 81 per cent ($11.9 million) was new money to the Territory.
  • Combined, Parrtjima visitors clocked up a total of 34,627 visitor nights in the Territory, including 26,683 in Alice Springs and 7,944 elsewhere in the NT.
  • Almost half (47.7 per cent) of attendees said they were very likely to return to Parrtjima next year.
  • The attendee satisfaction rate was 8.4 out of 10 (up from 7.9 in 2021).

Parrtjima – A Festival in Light is delivered by the Northern Territory Government through Northern Territory Major Events Company (NTMEC). NTMEC CEO Tim Watsford said the event is a huge boost to the region.

“During Parrtjima 2022, hotels, hire cars and tourism experiences were booked out with huge interest from interstate,” Mr Watsford said. “The level of attendee satisfaction continues to rise for this event, and we are seeing plenty of people return year on year. With a new program every year, there is plenty for repeat guests to experience. Don’t delay – book your trip to Alice Springs for Parrtjima 2023 now!”

Parrtjima 2023 will take place from 7-16 April 2023, with the theme to be announced later this year, followed by another exciting program.

To find out more, visit www.parrtjimaaustralia.com.au