Independent research shows Parrtjima 2021 delivered incredible results for the Northern Territory when it comes to visitation, jobs and economic impact.
The research, commissioned by Northern Territory Major Events Company (NTMEC), showed the event recorded 23,220 attendances this year, of which an incredible 15,325 were unique visitors. Most important, more than 5,200 of those visitors said Parrtjima was their motivation for visiting the Territory. That is a 113.8 per cent increase from 2020 and significantly more than 2019.
NTMEC CEO Tim Watsford said the results were a reflection of continued investment in the event, and the dedication of all involved.
“Events are a key driver for tourism, often the deciding factor when someone is considering where to go on holiday, and anyone in the Red Centre during Parrtjima could not fail to see the benefits the event brought to the town,” he said. “Hotels were booked out, hire cars were snapped up, and local businesses saw increased numbers through their doors. All this in another year affected by COVID-19.”
The research also shows big increases in other benefits of holding the event, including a Total Expenditure Stimulus of more than $11.5 million, of which almost $10 million was new money entering the Territory as a direct result of Parrtjima taking place. Highlighting how Parrtjima has developed over the years into a world-class festival, this is more than double the Total Economic Impact from 2020.
Parrtjima returns from 8-17 April 2022.